Transome

(2022)

Brand design


I developed the brand identity for a new trans-centered club night, Transome, the proceeds of which fundraise for gender-affirming surgeries for trans people. My hand lettering was inspired by the cursive neon signs of gay venues of London of the 80s and 90s, and the cloud imagery conveys dreaminess, utopia-dreaming, horizon-looking. Inspired by the famous SOPHIE portrait, and by José Esteban Muñoz: “Queerness is not yet here. Queerness is an ideality. Put another way, we are not yet queer, but we can feel it as the warm illumination of a horizon imbued with potentiality”. I then used this brand identity to develop a logo and digital and print assets to promote the night.

I have designed fresh branding for each of the two nights that Transome has so far hosted, with £700 raised at the first night and £750 raised at the second.