Flo Low is a graphic designer and visual artist based in New York.

You can follow me on Instagram @lowlowlow.studio, or contact me here.

Photo by Edi McGurk https://edi.xyz/

Friends of the Joiners Arms: Rebrand


Branding design, digital and print editorial design.

I completed the rebrand of the campaign group Friends of the Joiners Arms for their new crowdfunder campaign to open a new community-owned queer venue in London. This project included a new logo, identity and branding guidelines, as well as social media assets, digital publications  (the business plan and share offer) and a print publication (a zine promoting the sale of community shares). The campaign was a successful one, and the venue is currently being built.

This year I was the lead graphic designer on the rebrand of the Friends of the Joiners Arms campaign, which sought to open a community-owned queer bar in London. I developed a fresh identity with a new logo and branding guidelines, within which I designed a variety of digital and print materials, including digital publications, a print promotional zine, social media assets, and supervised the design of the website. The campaign was successful, raising over £120,000 in community shares from 2260 members.